NCR empowers DSW employees to go mobile

Duluth, Ga. -- NCR Corp. announced that DSW Inc. will expand its use of NCR Advanced Store point-of-sale software to offer DSW shoppers mobile POS functionality and returns throughout the chain.



DSW will also implement NCR’s enterprise returns capability; ensuring customers get the correct refund for the correct item easily – with or without a receipt. DSW benefits also include a clear and accurate record of all purchases and subsequent returns available anywhere in the store, reducing losses linked to returns.



DSW worked with NCR’s Global Consulting Group to design an engaging mobile POS experience for customers and store associates. NCR consultants helped DSW define an achievable mobile POS program for their stores that provides associates ways to better serve customers throughout the store and to generate more sales.



“DSW’s mission is to optimize the consumer experience in our stores making it easy and efficient for consumers to purchase the shoes they love,” said DSW EVP of store operations Carrie McDermott. “Deployment of mobile point of sale in our stores is designed to enable our store associates to get closer to the customer, making purchasing information and even the checkout process in the aisle versus at a traditional checkout lane. Along with our new returns systems, customer service will be enhanced to a new and exciting level as the systems are introduced.”