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SymphonyIRI reverts to original name in rebranding move
SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.
“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”
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Crabtree & Evelyn teams with Demandware for digital/mobile commerce
Burlington, Mass. -- Demandware said Tuesday that Crabtree & Evelyn has re-launched its U.S. e-commerce site, Crabtree-evelyn.com, on the Demandware Commerce platform. In addition, Crabtree & Evelyn is leveraging Demandware’s web design capabilities to extend the online shopping experience to smartphones and tablets.
The 500+-store Crabtree & Evelyn also plans to use Demandware Commerce to support its global expansion strategy.