Data & Analytics

Berwyn, Pa. -- Planalytics announced that Sonic Corp. has subscribed to its Business Weather Intelligence Platform. Sonic is utilizing Planalytics' Consumer InsightsSM service to analyze, quantify and manage the weather's impact on restaurant traffic and demand for certain products such as fountain drinks, frozen treats and entrees.

"Planalytics will help us better understand the impact of weather in each of our key markets," stated Barbra Castleberry, manager of marketing analysis for Sonic, which has more than 3,500 locations nationwide.

By Eric White, Doug Reynolds and Michael Rozin

Retail is an evolving business that must constantly adapt to changing consumer demands, technologies and economic and demographic trends. Retailers are extremely adept at this, and are perpetually reinventing the way they do business, both in terms of interactions with consumers and also how they streamline operations. This is a requirement for successful retailers because, like it or not, everything impacts retail: technology, weather, politics and even terrorism. 

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

Following are more details about the study, which found that “social media tools and networks are making it easier for shopping centers to relay information, interact with customers and generally stay connected.” 

A monthly pricing survey conducted by Credit Suisse in December shows that Walmart remains the lowest price on a basket of 60 products across two major markets, Target is closer than ever and is actually less expensive for those who take advantage of the 5% Rewards program.

A lack of disclosure among retailers regarding their online operations makes it challenging to understand what went on online this past holiday season. While comScore reported it was a record year from a sales perspective with November and December sales advancing 12% to $32.6 billion, data from the online measurement firm also showed that most major retailers saw fewer unique visitors to their websites in December 2010 than during the same month the prior year.

ATLANTA -- Digital Signage Expo announced that it has scheduled Intel's Jose Avalos, retail and digital signage worldwide director, embedded and computing Division, to keynote at DSE 2011 on Feb. 24, 2011, in Las Vegas.

In his address titled, "Key Trends Affecting the Future of Digital Signage," Avalos will talk about trends and challenges facing those operating in this space.

New York City - A report released Monday by The Conference Board said that labor demand rose sharply in January after being relatively flat during the last half of 2010. 

According to The Conference Board Help Wanted OnLine Data Series, online advertised vacancies rose 438,000 in January to 4,273,000.  With the January increase, labor demand has risen 1.44 million since the series low point in April 2009. This increase now offsets approximately 80% of the 1.76 million drop in ad volume during the two-year downturn period from April 2007 through April 2009. 

Washington — U.S. consumer spending rose more than expected in December as Americans spent at the fastest pace in three years. The Commerce Department reported that spending rose 0.7% in December, the sixth straight monthly increase.

For all of 2010, consumers boosted spending 3.5%, the best performance since pre-recession 2007, when spending rose 5.2%. The government reported that consumer spending rose at a 4.4% rate in the final three months of 2010.

This just sounds problematic. To better serve cash constrained customers and compete with dollar stores, the company wants to flow less expensive smaller pack sizes to stores during the middle and the end of the month when customers have less money while larger packs sizes would be on store shelves at those times right after customers have been paid.

A monthly pricing survey conducted by Credit Suisse in December shows that while Walmart remains the lowest price on a basket of 60 products across two major markets the gap continues to narrow and is now at the lowest level in three years.

This is seen as an encouraging sign by those in the financial community who interpret the data as evidence of a rational pricing environment, even though from a shoppers perspective there exists less of a clear distinction between Walmart every day low prices and those of its competitors.