Data & Analytics

Chicago -- Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).  

The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.

Atlanta -- Results of research released Monday by comScore and UPS showed that the more options an online consumer has, the more loyal and dedicated she may be. In fact, integrating social and mobile media, as well as providing shipping options and flexible returns, can drive brand loyalty as consumers seek out more choices and convenience when shopping online.

Chicago -- ShopperTrak announced Monday the acquisition of interior analytics provider RapidBlue Solutions Oy, based in Helsinki.

RapidBlue uses radio frequency technology to collect shopper movement information, then transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.

Santa Monica, Calif. — Private investment firm Clearlake Capital Group has begun the process of acquiring the Retail Solutions Group of Agilysys through a newly formed affiliate, Kyrus Solutions. The transaction is expected to close in the early summer. 

Charlotte, N.C. -- Training consultant Tortal said that it has forged a test agreement with Bojangles Restaurants to create a point-of-sale training program to support the new POS rollout for its company and franchise restaurants.
 
The training program, said Tortal, is intended to strengthen the restaurant chain’s existing training processes.

The launch of the new online training program is slated for summer 2013.

BURLINGTON, Mass. — Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18, at the Hilton, Chicago.

89 Degrees helped the company leverage Big Data to drive its omnichannel marketing, 

Boston -- A new study from Kantar Retail and TNS revealed that shoppers prefer The Home Depot over Canadian Tire, Rona and other DIY retailers when shopping for home improvement items and do-it-yourself projects.  

In the April 2013 survey, Canadian shoppers rated top DIY competitors on a variety of attributes, including assortment, price, service, and community appeals.  



WESTBOROUGH, Mass. — Footwear and accessories manufacturer Steve Madden is looking to Micros Systems, a provider of IT solutions for the retail and hospitality industries, to help it reinvigorate its e-commerce presence and improve its order management, customer relationship management and cloud point-of-service solutions.

Steve Madden will leverage Micros’ omnichannel product suite to increase traffic and conversion in both its online and mobile channels.