Data & Analytics

Fort Worth, Texas -- RadioShack has named marketing and communications executive Merianne Roth as the company’s new VP of communications, a newly created role at the electronics retailer.

She joins RadioShack from the Fort Worth Convention and Visitors Bureau, where she was VP of marketing and communications. Her background includes leadership roles for J.C. Penney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations.

LOS ANGELES — Virtual Piggy has appointed Ivo Weevers as the company’s creative director of mobile design. Weevers will be charged with leading and managing the mobile consumer experience team.

Weevers has 15 years of experience in creating mobile, web, device and desktop products across multiple platforms. He has directed design work and lead international design teams in the telecom, device, social media, banking, travel, entertainment, medical automotive industries.

CAMDEN, N.J. — Campbell Soup Company has appointed Carlos Barroso as the company’s SVP, global research and development. He will report to president and CEO Denise Morrison. 

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

FORT COLLINS, Colo. — Anheuser-Busch’s Fort Collins brewery is celebrating its 25th birthday.

The brewery took nearly three and a half years to construct, and according to the company was designed based on generations of brewmaster expertise. The state-of-the-art fixture has since undergone three expansions, with the last one having been completed April 2003, and which included a brewhouse renovation, additional grain silos, expansion of the fermentation and aging cellars, an additional warehouse and a new truck entrance.  

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans. Much cooler temperatures and wetter weather in the Central U.S. will lift demand for school apparel.

Hicksville, N.Y. - The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.  According to a report by GenSent Insights, the company’s sentiment score, a measure of the tone surrounding a brand on a scale of -100 to +100, plummeted from an average of + 68 in mid-June to a low of -52.  The sentiment on Twitter alone fell from an uncommonly high score of +93 to a low of -80. 

Shareholders of Coinstar, the company behind the ubiquitous RedBox dvd rental machines, have adopted the name Outerwall as a new corporate identify.

The name change was confirmed at the company's annual meeting of shareholder on June 27, but an official tally of voting results won’t be available until July 2.