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David’s Cookies discovers leads
Sunnyvale, Calif. – David’s Cookies competes in a crowded marketplace and even encounters issues resulting from its own brand fragmentation. Trying to locate and convert leads around the world is understandably a huge marketing expense typically involving lots of time and travel. But since implementing the Ariba Discovery trading platform last year, David’s Cookies has found dozens of new clients with much less time, travel and expense.
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Weather Trends: July 2013
WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans. Much cooler temperatures and wetter weather in the Central U.S. will lift demand for school apparel.
