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ECRM: Retail circular advertising trends, May 2013
ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us. Their circular suggests a switch in advertising strategy. Their ad blocks per page decreased 10% while ad blocks per circular increased 79.1%. Also, the total number of circular pages increased by 44.4%.
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E-commerce in U.S. lags Europe
Overall economic growth in Europe is slower than in the U.S., but the opposite is true when it comes to e-commerce sales, according to figures published by Internet Retailer.
U.S. e-commerce sales grew 15.9% to $225.54 billion in 2012 from $194.61 billion the prior year, according to the U.S. Department of Commerce while the Centre for Retail Research in the U.K. said European e-commerce sales increased 16.6% to $302.2 billion from 260.4 billion.