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VeriFone, Lenovo pilot mobile point-of-sale platform
VeriFone and Lenovo teamed up to develop a mobile point of sale platform that promises to meet retail needs for Windows-based systems compatible with existing retail store systems.
The platform integrates a ThinkPad Tablet 2 based on the Intel Atom Z2760 processor with VeriFone's secure PAYware Mobile technology designed exclusively for the Lenovo tablet. -
Digimarc develops digital solution for retailers and brands
Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark is embedded in an audio signal and identifies ownership of copyright, so retailers and brands can differentiate Digimarc’s solution from competing technologies.
Digimarc’s mobile engagement platform is designed to enable retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns.