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BTS season gets underway with favorable outlook
Stronger-than-expected sales from a number of retailers in June is adding credence to a recent forecast that this year’s back-to-dchool season could be the strongest in the past five years, which is good news for Walmart as it looks for a strong ending to its second quarter.
Shoppers continue to face a lot of economic headwinds this back-to-school season, but one forecaster has seasonal sales growing by 6.2% to $467 billion, the most since 2006.
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Let the good times roll
Stronger-than-expected retail sales in June had media outlets using words like “soar” and “surge” to describe the gains reported by retailers who disclose monthly results. While it is probably overstating things to characterize increases of 4.5% at Target, 6.7% at Macy’s and 4.8% as Walgreens as anything other than an “increase,” the hyperbole on the part of the media and analysts can be forgiven because everything is relative, and the numbers are fantastic compared with earlier this year.