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Data & Analytics

  • Gap extends ads to digital, social, mobile space

    New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

  • Dunkin’ Brands adds two VPs to technology team

    Canton, Mass. -- Dunkin' Brands Group announced that David Starmer has joined Dunkin' Brands as VP - IT, store systems, and Paul Zaher has joined the company as VP - IT, marketing systems. Both will report directly to Jack Clare, senior VP and CIO for Dunkin' Brands.

    Zaher joins Dunkin' Brands from Express, where he directed e-commerce and other marketing systems.  

    Starmer joins Dunkin' Brands from Papa Murphy's International, where he directed in-store technology solutions.

  • Target sets sustainability benchmark in Canada

    Sales at Target stores in Canada have been a little uneven since the company entered the market earlier this year, but at least the company can point to an unrivaled environmental accomplishment.

  • Study: Images on mobile devices drive young consumer purchases

    London -- Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

    Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

  • JustFab, Glendale Galleria, Glendale, Calif.

    Online fashion subscription retailer JustFab’s first retail store brings to life the brand’s sophisticated but inviting personality and stylish attitude. The 3,000-sq.-ft. space, in the Glendale Galleria, Glendale, Calif., was designed to mirror the brand's online shopping experience, with cohesive, trend-driven collections showcased against sleek white surfaces.

  • Twitter tweets plans to file for IPO

    Twitter is going public and announced its intention to file for an IPO with a tweet.

    “We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

  • August retail sales disappoint with tepid 0.1% increase from July

    Washington, D.C. -- Retail sales increased in the month of August but came in at a much slower pace than anticipated.

    According to the National Retail Federation, August retail sales (excluding automobiles, gas stations and restaurants) increased 0.1% seasonally adjusted from last month, and increased 3.9% unadjusted year-over-year.

  • Verizon: Mobile, cloud among leading holiday retail IT trends

    New York – Cloud-based e-commerce, mobile apps and mobile wallets are among the most important IT trends affecting retailers as they enter the 2013 holiday shopping season.

    Verizon Communications, Inc. has compiled a list of the biggest IT trends for this year’s holiday season. Following are highlights:

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