Oakley selects 7thonline planning and assortment solution

New York City -- Cross-channel merchandise planning and assortment solution provider 7thonline said Thursday that sports brand Oakley has selected 7thonline Merchandise and Assortment Management to increase the productivity of its inventory and merchandising process.



The solution includes merchandise financial planning, visual and analytical assortment planning, in-season OTB management and forecasting, and embedded business intelligence, based on powerful optimization engines.



“With 7thonline, we will be able to move to a proactive buying model, with stronger transparencies between ownership of inventory and store demand,” said Erik Searles, VP Oakley Retail. “We expect improved product margins and profits by executing localized, demand-driven store assortments.”