Data & Analytics

Menlo Park, Calif. – Facebook has released a new update designed to help make brand promotion through contests easier to handle. Brands can now create a contest and control it through their Facebook business page timelines.

However, personal profile timelines cannot be used to back up a brand promotion contest. Facebook has removed the requirement that promotions on Facebook may only be administered within apps. With the change, promotions may now be administered on page timelines and in apps on Facebook, but not on personal timelines.

Franklin, Tenn. – The dollar value of transactions performed at self-service kiosks in North America surpassed $822 billion in 2012 and should reach more than $1 trillion by the end of 2014. Self-service kiosks are currently used in more than 100,000 checkout lanes at North American retailers.

Eastman Kodak Company has elected James V. Continenza chairman of the board. Continenza has been a Kodak director since April. Kodak CEO Antonio M. Perez remains a member of the board.

“Kodak is a company poised for growth. I look forward to providing leadership as the company realizes its potential as a technology company focused on the packaging, graphic communications, and functional printing markets,” said Continenza.

By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?

nGage Labs, a leading provider of in-store shopper engagement solutions for retailers, has appointed Kelly Gibson as the company’s director of retail engagement solutions.

Irvine, Calif. – Tilly’s, Inc. has partnered with Thanx Media to host and manage its Oracle Endeca implementation. Tilly’s worked closely with Thanx to select and implement the best solution to meet its goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

Rock Hill, S.C. — Sam’s Club will open its new Rock Hill, S.C., club on Sep. 26. The grand opening will feature Greg Olsen, tight end for the Carolina Panthers, graffiti artist Reid Bramhall, face painting by Tony the Tiger and a book signing by TV chef and restaurateur Jami Deen.

Suffern, N.Y. -- Ascena Retail Group’s adjusted fiscal fourth-quarter profit exceeded Wall Street estimates, driven by strong same-store sales at its Lane Bryant division.

Looking ahead, the company, whose brands include Justice, Lane Bryant, Maurices, Dressbarn and Catherines, said it plans to open approximately 180 to 190 stores and close 115 to 125 stores.

Ascena’s net income jumped to $29.8 million for the quarter that ended July 27, compared with net income of $1.6 million in its fourth quarter last year.