Data & Analytics

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

Saks Fifth Avenue is leveraging Stylewhile’s iPad App so the retailer can offer online shoppers the opportunity of fitting clothing to their specific body type before making a purchase.
 
Stylewhile is capable of aggregating product imagery from online stores and fitting them on a model of a number of body types. Users can not only virtually try on clothes, but also use the App to select various items from retailers to create complete ensembles.
 

Oak Brook, Ill. – McDonald’s Corporation reported positive financial results during the third quarter of fiscal 2013. The retailer’s net income grew 5% from the third quarter of the previous fiscal year, rising to $1.52 billion from $1.45 billion.

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

I have now been in my role as senior editor of Chain Store Age, specializing in retail IT coverage, for six months. Beyond being surprised at how quickly the past 180 days have gone by and grateful at how welcoming the industry has been to me, I also can’t help but be amazed at how much retail IT has changed since I was last actively involved in covering this field in 2006.

Park City Group, a leading consumer goods supply chain technology provider, has appointed Gary Rocheleau as a senior adviser.  

Rocheleau, who has more than 40 years of experience, will be responsible for developing business solutions, consulting and expanding efforts in the retail channel.

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.