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Twitter taps former Google ad exec Hirschle ahead of IPO
Twitter has hired Google advertising executive J.J. Hirschle to head retail as the company prepares to expand its business ahead of an initial public offering, according to Bloomberg.
The article states that Hirschle will direct the team responsible for selling advertising products to retail companies. He starts his new role at Twitter Monday, Oct. 28.
Click here to read the entire Bloomberg report. -
CVS launches digital, personalized circular
Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.
Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.