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Rue La La enhances mobile app
Online retailer Rue La La will be leveraging Artisan Mobile’s Artisan Optimize platform to enhance its mobile technology.
"We are excited to be working with Artisan Optimize to directly impact the results of our mobile app," said Gerry McGoldrick, VP, Marketing, Rue La La. "Through their technology we are learning what drives conversions and, more importantly, we are able to make changes quickly and easily to keep consumers engaged."
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ComScore: Back-to-school boosts retail site traffic in September
Reston, Va. – The start of the annual school year drove U.S. consumer traffic at retail sites in September. According to comScore MediaMetrix data, retail computer software sites were the third-most-visited website category in September 2013 with about 64.3 million unique U.S. visitors, up 12% from 57.3 million the prior month.