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Data & Analytics

  • Rakuten LinkShare reports strong third quarter fueled by mobile transactions

    Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

    The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.

  • Don’t Scare Away Your Omni-Channel Customers

    For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion. But while a good scare is all part of the annual Halloween fun, retailers need to ensure their omni-channel customers do not get scared away by frighteningly poor digital commerce features and functions.

  • GNC uses dunnhumby for omni-channel segmentation

    Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

  • ChannelNet appoints new VP of customer support and services

    ChannelNet, a customer acquisition, retention and conquest digital services provider, has appointed Molly Smith as VP of customer support and services.

  • Bazaarvoice enhances brand building capabilities

    Real time retail is the best way to describe an intriguing new shopper engagement platform from Bazaarvoice that allows brands to respond to questions and reviews about their products directly on retail sites within the Bazaarvoice network.

  • Study: Online retail revenues, attacks surge on Cyber Monday

    Bedford, Mass. – Daily mobile/online retail revenues surge an average of 55% on Cyber Monday (the Monday after Thanksgiving), but a corresponding surge in attacks drives hard losses, on average, as much as $500,000 per hour or $8,000 per minute. In addition, a new study of 1,100 U.S., and U.K., retail IT staffers from RSA and the Ponemon Institute shows that 66% of respondents expect that disruption would result in customer churn that would damage reputation and brand and could push losses as high as $3.4 million from a single hour of disruption.

  • Survey finds big ‘expertise gap’ among retail sales associates

    Salt Lake City -- Consumers value salesperson expertise above all else, but they often find such expertise lacking, according to eXperticity’s first-ever Retail Buying Experience survey. The study found a striking expertise gap among sales associates in five retail areas: outdoor, sporting goods, hunting or fishing, health and nutrition, and prestige beauty.

     When asked to rate which services consumers most desire and value from retail sales associates, the top four were:

    1. Product knowledge (73%);

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