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Advantage does deal to gain fresh focus
Advantage Sales & Marketing has acquired food brokerage company Tri-Venture Marketing to expand its national footprint and enhance its capabilities across a range of fresh categories.
Advantage, already one of the nation’s leading providers of sales, marketing and third party merchandising support services to retailers and suppliers, will operate the new business as Advantage Tri-Venture and maintain the firm’s existing headquarters in Lakeland, Fl., which coincidentally is the hometown of leading southeastern supermarket operator Publix.