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Analysis: Moms with young kids more digitally engaged
New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.
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Blue Nile’s international business bolsters third quarter results
Blue Nile, a leading online retailer of diamonds and fine jewelry, experienced its sixth consecutive quarter of double digit growth.
Net sales increased 10.1% to $98.9 million for the third quarter, compared to $89.8 million for the year-ago quarter.