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Market Track: December 2011
Following a wild ride during Black Friday, the last month of the year in 2011 saw most retailers maintaining similar levels of promotional activities when compared to 2010. The majority of advertisers either saw slight increases in circular and page counts or stayed flat. When looking at both page counts and circular drops overall there was not much change, with a 2% decrease in number of pages and a 1% drop in number of inserts per market.
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American Apparel selects Oracle to support multi-channel business
REDWOOD SHORES, Calif. — American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business. The apparel retailer will use Oracle's ATG Web Commerce to personalize the customer experience across all channels, including the web, contact center, mobile devices, social media and in stores.
