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E-commerce eats into Thanksgiving weekend crowds
New research from the National Retail Federation sheds light on how 140 million Americans plan to shop during the Thanksgiving weekend.
According to a new survey from the National Retail Federation, Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.
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NRF forecasts 140 million customers over Thanksgiving weekend
Washington, D.C. -- Up to 140 million people plan to or will shop over this Thanksgiving weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year. According to a new survey from the National Retail Federation (NRF), Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.