Data & Analytics

Bedford, Mass. -- Mobile marketing solution-provider SoundBite Communications announced Thursday it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite’s multichannel communications platform and mobile marketing expertise for its Weather the Storm mobile campaign.

Indianapolis -- The Finish Line said Thursday it has appointed Jay Custard as VP of digital marketing for the company.

Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.

He was previously VP of e-commerce, global, for Crocs.

WEST DES MOINES, Iowa — Hy-Vee has introduced a mobile application that it said could make locating pie crust in its stores as easy as saying "pie."

The supermarket chain announced the release of the app, which allows customers to locate products, browse ads, search for recipes, build shopping lists, shop and interact with the company through social media. The app is built on the AT&T Mobile Enterprise Applications Platform and uses Taqtile Mobility's Shingle solution.

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

MINNEAPOLIS — Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

Moore was named to the top marketing post following this week’s decision by Julie Dexter Berg to leave the company and return to the West Coast.

New York City -- The judge in the Great Atlantic & Pacific Tea Company’s Chapter 11 bankruptcy case on Tuesday approved a $750 million exit financing plan for the supermarket operator.

The approval moves A&P closer toward exiting Chapter 11 and operating as a  privately held company.

The financing package consists of a $400 million revolving loan and a $350 million term loan from J.P. Morgan Chase and Credit Suisse.

Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

MINNEAPOLIS — Target has promoted John Mulligan to the position of EVP and CFO, effective April 1. Mulligan currently serves as SVP finance. He replaces Doug Scovanner, Target’s EVP and CFO for the past 18 years, who announced his retirement in November 2011, effective March 31. 

West Chester, Ohio -- Ikea said Tuesday that it has officially plugged-in the solar energy system installed at its Cincinnati-area store in West Chester, Ohio. 

The 128,000-sq.-ft. PV array consists of a 1,026-kW system, built with 4,186 panels. Ikea West Chester’s program will produce approximately 1,334,300 kWh of clean electricity annually, the equivalent of reducing 1,014 tons of carbon dioxide, eliminating the emissions of 180 cars or powering 115 homes yearly.

Dallas -- HR solution-provider PeopleAnswers and Canada-based Town Shoes, which sells under Town Shoes and The Shoe Co., announced Tuesday that Town Shoes will use the PeopleAnswers pre-employment and employee selection solution in its 124 stores across Canada.