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Toys ‘R’ Us looks to get a Black Friday sales boost
Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.
The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.
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Delhaize America signs long-term agreement with Nielsen
New York — Nielsen, a provider of information and insights into what consumers watch and buy, has announced that Delhaize America has signed a long-term agreement selecting Nielsen as its primary information, insights and analytics partner.
Delhaize, the parent company of Food Lion, Hannaford, and Bottom Dollar Food, will use Nielsen tools, data and resources to help guide its strategic and tactical business needs.