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Study: Immediate gratification, sensory experience fuels brick-and-mortar shopping
Columbus, Ohio -- Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.
Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.
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Changing of the guard at Coty’s OPI brand
Leading global beauty company Coty has announced that OPI founder and CEO George Schaeffer plans to retire. Schaeffer will continue to work with OPI's management team through a newly created role as OPI's strategic board adviser.
Schaeffer founded OPI in 1981 and has grown the brand’s portfolio of shades to more than 400. After more than 30 years of leading OPI, Schaeffer will focus on the Schaeffer Family Foundation and multiple charities that support health-related causes and children's education.