Black Diamond Equipment moves online commerce ops into the cloud with Demandware

Burlington, Mass. -- Demandware announced that Black Diamond Equipment, which specializes in active outdoor performance products for climbing, mountaineering, backpacking, skiing and other active outdoor recreation activities, has re-launched its ecommerce site on the Demandware Commerce platform.



Over time, Black Diamond, Inc. plans to leverage Demandware’s cloud platform to quickly and cost-effectively roll out distinct sites for all of its global brands, including Black Diamond, , Gregory, POC and PIEPS.



“Demandware’s digital commerce platform gives us the ability to create highly-customized brand experiences that resonate with our strong community of outdoor enthusiasts”



Black Diamond Equipment switched from an on-premise solution to Demandware because of Demandware’s proven track record with other sporting goods brands, and the robust capabilities of its cloud platform. Demandware Commerce includes sophisticated merchandising functionality and a fully customizable, integrated development environment that provides complete control over the brand experience. In addition, its secure cloud infrastructure easily scales to support growth across multiple sites, channels and geographies.



“Demandware’s digital commerce platform gives us the ability to create highly-customized brand experiences that resonate with our strong community of outdoor enthusiasts,” said Walter Wilhelm, VP of business process at Black Diamond. “We wanted a partner with a proven track record of delivering high levels of performance and innovation to customers. With Demandware, we have a solution that not only supports our brand and growth strategies today, but will continue to evolve and scale to meet our ongoing initiatives.”



The new Black Diamond Equipment site features a unique combination of shopping and experience. The Shop section includes the ability to shop by product and by activity with sophisticated search functions guiding users to the right items. The Black Diamond Experience section features inspirational stories, photos and videos from athletes, employees and partners from around the world, as well as event news, advocacy efforts, and product and technology highlights. Rich imagery and video is used extensively throughout the site and is a hallmark of the brand experience.



Black Diamond Equipment worked with Demandware Link Solution Partner, LiveAreaLabs, for site development and system integration.