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Crabtree & Evelyn teams with Demandware for digital/mobile commerce
Burlington, Mass. -- Demandware said Tuesday that Crabtree & Evelyn has re-launched its U.S. e-commerce site, Crabtree-evelyn.com, on the Demandware Commerce platform. In addition, Crabtree & Evelyn is leveraging Demandware’s web design capabilities to extend the online shopping experience to smartphones and tablets.
The 500+-store Crabtree & Evelyn also plans to use Demandware Commerce to support its global expansion strategy.
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Nutrition labeling goes digital
The Grocery Manufacturers Association (GMA) on Wednesday launched an interactive web-based tool for consumers that supports the Facts Up Front nutrition labeling initiative launched by GMA and the Food Marketing Institute (FMI) in 2011.
With Facts Up Front, characterized by the trade group as the most significant reform of food and beverage labels in over 20 years, important information from the Nutrition Facts Panel on the back of food and beverage products are displayed in a simple and easy-to-use format on the front of products.