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Catalina report: Simple demographic targeting on national advertising misses the mark
New York -- Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.
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Barnes & Noble announces finance appointments
New York -- Barnes & Noble announced the appointment of Thomas Donohue as VP treasurer, and Kanuj Malhotra as VP corporate development.
The company also said it has promoted Andy Milevoj to VP investor relations, all reporting directly to Mike Huseby, CFO.