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ComScore: Online spending increases 17% to $44.3 billion in Q1
Reston, Va. -- Online U.S. retail spending reached $44.3 billion in first quarter 2012, up 17% versus a year ago, according to comScore’s Q1 2012 Retail survey. It was the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth.
In other findings, 38% of tablet owners have made a purchase on their devices within the past month. Apparel was the most popular category for purchase among tablet shoppers.
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Survey: 95 million Americans using social media to shop
Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.