Data & Analytics

This holiday season was one of the first real opportunities for retailers to flex their omnichannel muscle. A shorter-than-usual holiday season, combined with ongoing economic uncertainty, led consumers to turn to a variety of shopping channels in their search for the most efficient and cost-effective way to round out their gifting lists. Likewise, many shoppers also demonstrated a desire to return products across these various channels. But were retailers ready?

San Francisco -- Custom apparel and accessory provider vPersonalize.com has launched a new full-custom, online store for customers to design and buy their own personalized apparel and accessories.

vPersonalize.com features a Web-based configurator that allows consumers to design directly on a 3-D model of a T-shirt, backpack or bag and get it custom-made almost exactly as seen.

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

A new form of digital currency will reportedly soon be competing with Bitcoin. According to multiple media reports, the currency, known as “Coinye West,” will launch at 11 p.m. ET on Saturday, Jan. 11.

According to the Coinye West website, the currency will use a Scrypt algorithm and have a maximum number of 1,333,333,333. The site also promises that password-protected, encrypted archives containing the binaries and source for the wallet and daemon will be released before launch and that Coinye West is digital currency “for the masses.”

OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

Armonk, N.Y. -- Overall fourth quarter online sales were up 10.3% year-over-year. The IBM Digital Analytics Benchmark indicates that soaring mobile traffic and sales were one of several key drivers.

Mobile traffic accounted for nearly 35% of all online traffic, up 40% compared to the fourth quarter of 2012. Mobile sales also remained strong, reaching 16.6% of all online sales, up more than 46% from the same period last year.

Altoona, Pa. — David Woodley, VP of sales and marketing for convenience store chain Sheetz, has moved into the executive VP spot vacated by Louie Sheetz.

Bicycle supplier Huffy Corporation is turning to Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, to ensure accurate and timely package deliveries and improve service levels to its customers.