Data & Analytics

New York -- Usablenet, a leader in mobile and multichannel technology, has introduced U-Campaign, a new element of its U-Experience platform at allows marketers to plan, execute and easily manage mobile landing pages and campaign sites in real-time. Importantly, with the rise of responsive design as a development trend, U-Campaign provides the ability for marketers to create channel-specific campaigns within responsively designed websites for the first time.

New York -- SAP AG  announced the launch of SAP Shopper Experience a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers.

SAP also released the latest version of the SAP Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side.

New York – Nicolas Franchet, head of e-commerce global vertical marketing at Facebook, said that compression of screen sizes as consumers switch to mobile devices is the biggest upcoming challenge retailers will face during a session titled “Data the Matters: The Future of Personalization” at the NRF 2014 Conference & Exposition on Sunday, Jan. 12.

Phoenix -- PetSmart Inc. announced changes to its management team in conjunction with the retirement of its president and COO, Joseph O’Leary.

PetSmart CEO, David Lenhardt, will assume the title of president and CEO when O’Leary steps down. The company will not replace the COO position. Instead it will realign the responsibilities among four newly created executive VP positions, with Lenhardt assuming the title of president and CEO, with the changes effective April 4, 2014.   

PetSmart is making changes to its management team and organizational structure in conjunction with the retirement of president and COO Joseph O’Leary. The changes will become effective April 4.

Assuming the role of president will be current CEO David Lenhardt.

Target is investing $5 million in a coalition of cyber-security organizations to launch a marketing campaign to educate the public about phishing scams and security.

The coalition includes the National Cyber-Forensics and Training Alliance, the National Cyber Security Alliance and Better Business Bureaus.

"Cyber-security is fast becoming one of the biggest marketplace challenges for businesses and a huge concern for their customers," Council of Better Business Bureaus president and CEO Mary Power said.

New York -- Overall retail sales rose 0.2% last month, the Commerce Department said on Tuesday. Economists surveyed by Dow Jones Newswires had forecast a 0.1% increase.  Excluding autos however, December retail sales were up a solid 0.7%.

Auto sales fell 1.8%, dragging down broader figures, a reflection of  bad weather and calendar quirks than the start of a new trend. Retail spending figures for prior months were revised down to a 0.5% increase in October and a 0.4% rise in November.

Babies"R"Us has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents.