Data & Analytics

The convergence of a number of leading-edge technologies is launching a revolution in the customer experience. Mobile devices, social media, 24/7 connectivity and a blurring of the lines between formerly separate customer service “channels” have upended the rules of retail, forever disrupting the notion of business as usual. It’s a brave new world — and one that Chain Store Age will explore at its first-ever Customer Disruption event, May 7-9, 2014, at Sofitel Hotel in Redwood Shores, Calif., the Gateway to the Silicon Valley.

By Jay Henderson, Global Strategy Director, IBM Smarter Commerce

The CES show in Las Vegas is ground zero for big announcements and Amazon sought to make a splash of its own this week, announcing a commitment to 4K technology and arrangements with some of the biggest names in entertainment to enhance television picture quality.

APPLEBEE’S GIVES CUSTOMERS MORE CONTROL OF DINING EXPERIENCE

Casual dining chain Applebee’s is looking to redefine and enhance its guest experience by placing tablets tableside. The company plans to deploy 100,000 devices — E la Carte Presto tablets, powered by Intel — chainwide by the end of 2014. It is installing the tablets on every table and in multiple bar positions at its more than 1,8000 U.S. restaurants.

Austin, Texas – Shelfbucks Inc. has appointed a 25-member advisory board of senior corporate executives and business school leaders. Launched in October 2013, Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth Low Energy and Near Field Communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting.

The mobile channel by definition extends retailing to an almost limitless range of touchpoints, since mobile devices bring the store to wherever the customer goes. Yet current trends in mobile retailing center on tying disparate touchpoints closer together using mobile technology.

Las Vegas -- Facial visualization and imaging technology company ModiFace is introducing a 3-D Augmented Reality Makeup and Anti-Aging Mirror to help beauty brands and retailers market their products to consumers standing at cosmetic counters, as well as shopping at home.

The International Council of Shopping Centers created a terrorist-awareness training program shortly after 9/11. At the time, there were no training programs in place for the shopping center industry.

“We hired George Washington University to develop a program and funded the work with $2 million,” said Malachy Kavanagh, ICSC spokesperson. “We created a 10-module course that is delivered over the Internet. You can learn at your own pace. If you work right through, it will take 14 to 15 hours.”