Data & Analytics

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

Cincinnati -- The Kroger Co. announced it has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based provider of digital coupons and promotions. Financial terms of the transaction were not disclosed.

Counterfeiting and brand theft are crimes that have been given unlimited new life and opportunity online — they affect all industries and all major brands on a global scale. Recently the watchdog agency Business Action to Stop Counterfeiting and Piracy (BASCAP) put a $1 trillion annual figure on global losses from counterfeiting and piracy, with 2.5 million jobs put at risk.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

Littleton, Mass. -- Dover Saddlery reported a preliminary unaudited decline of 6% in its year-over-year net income for 2013, from $1.7 million to $1.6 million. Preliminary unaudited revenues for 2013 increased $7.5 million, or 8.7%, to approximately $93.8 million from $86.3 million achieved in 2012.

Same-store sales rose 4% for the year. In addition, Dover Saddlery expects to open five to seven new stores in fiscal 2014 and also expand its e-commerce operation.

Washington, D.C. – The National Cyber Investigative Joint Task Force, a combined effort of the FBI, Secret Service, intelligence agencies, and the Department of Homeland Security, has released a report stating there is no evidence that recent data breaches in the computer networks of U.S., retailers are a deliberate attack on the U.S., economy.

Oak Park, Ill. - McDonald's Corporation reported a 1.2% increase in global same-store sales during January 2014. That includes a decrease of 3.3% in U.S. same-store sales amid what McDonald’s called broad-based challenges including severe winter weather.  

By David Weinberger, CBX