Data & Analytics

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

Research Triangle Park, N.C. -- CrossView, a provider of cross-channel commerce and retail solutions, announced that it is using technology from IBM's Smarter Commerce portfolio to help premier confectioner, Lindt Chocolate, deliver personalized shopping experiences, increase online conversion rates and grow mobile sales.  

Bealls has enlisted JustEnough Software Corporation, a leading provider of demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, to improve customer service.

Bealls will be leveraging the new technology to streamline its inventory and be able to turnaround stock quickly to meet its customers’ needs.

Redmond, Wash. -- Microsoft Corp. has enhanced Microsoft Dynamics CRM by adding a comprehensive set of new marketing, customer care and social listening capabilities to the suite. The new release is expected in the second quarter of 2014.

New York -- The costs related to Target's  data breach have now exceeded $200 million for financial institutions, according to  the Consumer Bankers Association and the Credit Union National Association, the Associated Press reported. The $200 million figure does not include the cost of any a fraudulent activity, which would push the cost of the breach to the industry higher as consumers are not held liable.

The two trade associations said that 21.8 million of the 40 million compromised credit and debit cards have been replaced.

In recent years, retailers have aggressively implemented in-store systems to track customers’ every move from the moment they enter till the moment they leave (hopefully including a trip through a checkout lane). Specific details such as how long customers spend in front of a display are also carefully monitored and analyzed. Technology now allows retailers to keep tabs on what customers do in the store almost as rigorously as they follow customer actions online.

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

The firms announced a new arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

San Francisco -- Wine.com, announced the addition of Peter Elarde as chief marketing officer and Greg Tatem as VP, engineering to the Wine.com executive team.
   
"We're on a roll. Wine.com is profitable, growing, hiring and innovating," said Rich Bergsund, CEO. "Peter and Greg are bringing new energy and talent to our management team, and will be instrumental as we continue building Wine.com into a great company, great brand, and an exciting place to work."