Data & Analytics

Evanston, Ill. -- Many consumers who visit a store but then buy online are not driven there by price alone, but rather by a less-than-satisfactory in-store experience, according to results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University.

New York -- Market share defensibility remains a key challenge for many traditional U.S. retailers, against a backdrop of minimal growth and heavy competition, according to a Fitch Ratings report. (Fitch views trends in market share as a key indicator of a company’s long-term financial outlook.)

Washington -- Consumer spending could drop by almost $200 billion next year while depressing real consumer-spending growth by 1.7% if middle-class taxes rise in response to the fiscal cliff, according to a report released Monday by a White House economic team.

Beijing -- Starbucks Coffee Co. advanced its growth plans in China with the opening of its 100th store in Beijing. The company also announced the launch of Starbucks China University, its talent development program.

Starbucks has announced that China will be its second largest market by 2014 and will have 1,500 stores by 2015 across more than 70 cities. It currently operates 700 locations throughout Mainland China.”

Goodlettsville, Tenn. -- Dollar General announces its new mobile applications for iPhone and Android smartphones that include sales ads, store locations, coupons and more.

“Many of our shoppers use mobile phones for shopping and to make purchasing decisions,” said Todd Vasos, Dollar General’s executive VP, division president and chief merchandising officer. “We’re making shopping at Dollar General simpler for our customers by making ads and information available at the touch of a button on their mobile phone.”

Online and mobile fraud prevention needs to be part of every retailer’s brand’s holiday retail strategy. According to Cybersource’s 2011 survey of e-commerce fraud, $3.4 billion in online revenue was lost in 2011 as a result of fraud, and this number is only expected to increase. Although the holidays are just around the corner, there is still time to take action and reduce your exposure to fraudulent mobile channel activities.

By Randy Frischer and Patricia Brandstetter

Chicago -- A report released Saturday by ShopperTrak found that Black Friday proved to be a mixed bag for retailers, as retail foot traffic increased over last year, but retail sales decreased slightly.

ShopperTrak estimates that, when compared with Black Friday last year, retail foot traffic rose 3.5% to more than 307.67 million store visits. Retail sales decreased 1.8%, however, with shoppers spending an estimated total of $11.2 billion on Friday.

Bentonville, Ark. -- Walmart U.S. reported Saturday that its Black Friday events were its “best ever,” and followed on the heels of what U.S. president and CEO Bill Simon described as an “impressive Thursday,” on which 22 million customers shopped U.S. Walmart stores.
 

New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.

The data is the result of cloud-based analytics findings from IBM.  

Other findings of the IBM Digital Analytics Benchmark revealed the following trends: