Data & Analytics

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided. Other notable findings include: • 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

Destination XL Group was disappointed with its performance in the fourth quarter and said contributing factors were sluggish retail environment, a short holiday selling season and adverse weather conditions. The company reported a net loss of $55.1 million for the quarter, compared to net income of $4.2 million in the year-ago period. Fourth quarter net sales declined nearly 6% to $108.5 million, from $114.9 million in the prior-year period. However, same-store sales rose 13.6%.

Canton, Mass. – Destination XL Group Inc. reported a net loss of $55.1 million for its fourth quarter, compared to net income of $4.2 million in the year-ago period. The chain cited a sluggish retail environment, a shorter holiday selling season and adverse weather conditions as contributing to the disappointing results.

Sears Hometown and Outlet Stores said fourth-quarter same-store sales declined 3.4% as two of the company’s best known brand had disappointing results. Sales in the fourth quarter declined 4.5% to $602.4 million due to the combination of a 3.4% same-store sales decline and an extra week in the fourth quarter the prior year, which added sales of $36.5 million. The same-store sales decline was made up of a 4% decline at the Hometown division and 1.5% decline at the outlet division.

New York — The economy is in better shape than many people think — especially when you look under the hood at some of the parts, CNBC senior analyst Ron Insana told attendees at Chain Store Age’s 50th annual SPECS show. Insana was a keynoter at the event, which was held at the Gaylord Texan Hotel, Grapevine, Texas, March 9 – 12, and attracted retail executives in store planning, construction and facilities. “The United States economy is actually performing quite nicely,” Insana said. “If you look around the world, no one else comes close.”

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. reported preliminary declines in net income, net sales and same-store sales for the fourth quarter of fiscal 2013. Compared to the same quarter a year earlier, Sears Hometown reported net income of $3.72 million, down 61% from $9.66 million.

In 1984, at the impressionable age of 17, Doug McMillon’s journey with Walmart began in a way that hardly foretold he would one day become CEO. On the way to a Walmart warehouse for his first day of unloading trucks, McMillon rear-ended his supervisor’s car with his father’s Honda Civic, he recalled in the February issue of Walmart World.

Although McMillon’s early exposure to Walmart came inside a sweltering distribution center, he said the camaraderie, enthusiasm and passion he witnessed let him know something special was going on.

Mexico City -- Yelp Inc. has announced the availability of Yelp Mexico. Beginning March 13, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses.

Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners.