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Staples opens Velocity Lab to boost online growth
Framingham, Mass. -- Staples Inc. opened its new Velocity Lab, in Cambridge, Mass. The lab houses teams responsible for designing and implementing innovative new e-commerce and mobile solutions across Staples’ global business units.
The move is part of the office supply retailer’s recently announced strategic plan to accelerate growth by integrating its retail and online offerings and increasing investment in online and mobile capabilities to provide business customers with a seamless multichannel shopping experience.
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Aldata and EYC merge to become Symphony EYC
Palo Alto, Calif. -- Retail and distribution optimization company Aldata said Tuesday it has merged with customer engagement specialist EYC.
Both companies are part of the Symphony Technology Group, and the merger will create a new company, Symphony EYC.
The merger is intended to combine EYC’s customer engagement analytics with Aldata’s retail and distribution optimization execution capabilities, linking customer insights and engagement strategies into retail assortment, merchandising and supply chain execution.