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Survey: Brands see ROI as greatest Twitter challenge
Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.
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Canada Post and Thinkwrap collaborate on shipping data for Oracle Commerce
Ottawa, Canada – E-commerce solution provider Canada Post and and e-commerce integrator Thinkwrap Commerce have launched new collaboration designed to simplify and accelerate incorporation of Canada Post's shipping data into Oracle Commerce. By making it easier for retailers to incorporate Canada Post's data with Oracle Commerce, the collaboration between Thinkwrap and Canada Post is designed to help retailers strengthen their e-commerce customer experience by providing shoppers with choice and convenience.