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Shopper marketing leaders join Hall of Fame
Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.
Eddleman, marketing director of North American brands at Procter & Gamble, Keptner, EVP of marketing at Ahold, and Murrary, SVP of creative at Walmart were recognized at a gala event held in conjunction with the Institute’s annual Shopper Marketing Summit in Chicago.
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Report: Banks sue security firm and Target over data breach
New York -- A pair of banks has filed suit against Target Corp. and security firm Trustwave, alleging damages suffered after the retailer’s holiday season data breach and accusing Trustwave of failing to identify security gaps.
According to a report by Reuters, which cited the American Banker, Trustmark National Bank and Green Bank N.A. are seeking damages of more than $5 million and named Trustwave Holdings and Target as defendants.