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CVS Q4 profit up 6%; acquires Brazilian-based chain
New York -- CVS Caremark Corp. bought Drogaria Onofre, a 44-store drug store based in San Paulo, Brazil, last week, Reuters reported. It marks the first time CVS has expanded outside the United States.
"We view Brazil as an attractive market given that healthcare and pharmacy are expected to grow double digits for the next decade," CVS CEO Larry Merlo told Reuters. "It's still a highly-fragmented market, so we see nice opportunity to grow the business over time."
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FTC issues new guidelines for mobile marketing
Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.