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Shopzilla consolidates marketing biz units under Connexity brand
Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.
“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.
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Study: Mobile POS grows rapidly in retail
Franklin, Tenn. — Overall, mobile technology has created a roughly $8 billion industry in retail/hospitality worldwide, with POS a major factor. According to a new study from IHL Research, “Mobile POS: Reaching Escape Velocity – All Systems Go,” tablet POS systems are growing at a more than 300% rate in specialty retailers compared to 2013 levels.