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Survey: Consumers loyal to brands that create social media experience
New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.
The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.
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Target lowers Q1 sales and profit forecast
Softer than expected sales trends prompted Target to lower its first quarter earnings outlook Tuesday morning.
The company said it now expects first quarter comps to be flat, after previously forecasting a range of flat to 2% growth. The softer than expected sales prompted the company to revise first quarter adjusted profit expectations to an unspecified level of "slightly below" earlier guidance of $1.10 to $1.20.