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Starbucks to provide free college education for thousands of workers
New York -- Starbucks Corp. is launching an innovative program in partnership with Arizona State University (ASU) whereby the coffee giant will help pay for the cost of an online degree for its part-time and full-time associates who work at least 20 hours a week. In a twist from the standard tuition reimbursement program, Starbucks employees who participate in the program will not be obligated to stay on with the company after graduation.
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Customer Experience for the Digital Non-Native
Retailers are urged to provide a customer experience fit for the “digital natives” of the Millennial generation, who have grown up with constant connectivity and limitless personal choice. These all-important young consumers need to be able to buy any product on earth at any time with any electronic doodad they happen to be surfing the Net with at a given moment, or so it seems.