Data & Analytics

Burlington, Mass. -- Demandware, a leading provider of enterprise cloud commerce solutions, announced that fashion and lifestyle brand Trina Turk is using the Demandware Commerce platform as the digital foundation for its commerce operations. Trina Turk, which re-launched its ecommerce site  earlier this year with the Demandware platform, is leveraging Demandware to provide seamless shopping experiences across web, mobile and other distribution channels.

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

Lands’ End plans to leverage San Francisco-based Secret Sauce Partners’ Fit Predictor service to improve the online shopping experience.

Fit Predictor finds a customer's best fit in seconds using existing data, without the need for physical measurements. For new customers without a Landsend.com shopping history, the service can predict the best fit based on the customer's sizing with other brands. The service is currently being utilized with Lands' End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.

Pleasanton, Calif. - Safeway has released its sixth annual sustainability report, informed by the Global Reporting Initiative G3 Guidelines. The online report, titled "Heart of Safeway," includes 2013 performance highlights such as hiring 1,833 military veterans and scoring 100% in the Human Rights Campaign Buyer's Guide and Corporate Equality Index

Other highlights include:

New York -- Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

While Bebe retains a strong physical store presence in prime locations globally, the retailer is now looking to establish itself as an ecommerce market leader by honing its online and mobile strategy — a plan that will kick off with the launch of a new responsive mobile site in the coming weeks.

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year. Toys “R” Us did not run any circulars during the month of June, down from two last year. Instead, it ran only web and email promotions. The inverse occurred in January, when it ran no print ads in 2013 and only a single short circular in 2014.

Chicago – Understanding shopping and buying behavior is the most common challenge facing retailers. According to a survey of nearly 200 retailers, executives, financial analysts, industry analysts and university academics at the recent ShopperTrak users group conference, 44% of attendees reported that understanding consumer behavior in-store is currently their biggest challenge.

Dallas — SRS Real Estate Partners has promoted Laura Tinetti to senior VP in the San Francisco office.

Tinetti joined SRS in 2006 and, in the past eight years, has completed more than 150 retail transactions valued at approximately $300 million.