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Sirma Solutions releases white label loyalty platform
Richmond, England - Sirma Solutions JSC is releasing Loyax, a white label loyalty platform. Loyax provides businesses with reporting and analytics designed to enable companies to understand their customers and offer personalized rewards based on customer buying behavior.
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ECRM: Retail circular advertising trends, June 2014
ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year. Toys “R” Us did not run any circulars during the month of June, down from two last year. Instead, it ran only web and email promotions. The inverse occurred in January, when it ran no print ads in 2013 and only a single short circular in 2014.
