Data & Analytics

Huntington Beach, Calif. -- Retailers are eying mobile devices as the best route to make the most of their digital marketing campaigns.

According to the latest research by Shop.org/Forrester, in the study “The State Of Retailing Online 2013: Marketing & Merchandising,” 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).

Chicago -- Home meal replacements or prepared foods from supermarkets, drug stores and other retail outlets will continue to capture share of the meal/snacks market by stealing visits from restaurants, according to a recent study by The NPD Group.

Its recent foodservice forecast through 2022 indicated that instances of prepared food purchased at retailers for at-home consumption will increase by 10% over the next decade compared to a 4% increase forecast for commercial foodservice traffic.

Los Gatos, Calif. -- French manufacturer, distributor and retailer of high-end women’s lingerie and ready-to-wear apparel Aubade has selected Centric Software as its product lifecycle management (PLM) software provider.

Eagan, Minn. -- Steak buffet chain Buffets Inc. said that it has appointed Keith Kravcik as its CFO. The company also created a new position – director, office of the CEO and corporate administration – and promoted Jackie Fiebelkorn to the slot.

Kravcik will be responsible for all finance, accounting, purchasing and IT functions as well as continuing to strengthen the back office services organization. Fiebelkorn will lead the office for the CEO and oversee administrators throughout the organization.  

Aston, Pa. -- Action Services Group, a national lighting, sign and electrical maintenance and service company, said that it has been officially authorized as a member of the PICS Consortium.

By Victor Wulc, [email protected]

There has been a recent trend in retail of new dynamic store formats that make the physical store experience more closely mirror the virtual store experience. Examples include Staples “omni-channel” stores that feature kiosks offering access to Staples’ full product inventory and RadioShack’s new concept store in Manhattan that includes interactive product fixtures such as display speakers that customers can test with music from their own personal devices.

New York -- Two-thirds of gas and convenience mobiles searches use mobile devices exclusively, according to survey results by xAd/Telmetrics.

The 2013 U.S. Mobile Path-to-Purchase Study, conducted by Nielsen, revealed that 85% of search time in the gas and convenience category is spent on a smartphone, with most conducting gas price comparisons/searches.

The category also offers one of the highest mobile conversion rates — nearly 90% — as most mobile users who search for these services are ultimately making a purchase.

Grand Rapids, Mich. – Consumers will spend the same or more on back-to-school shopping this year as they did last year and many will also finish back-to-school shopping early.

A survey Meijer conducted of its customers reveals 90% of shoppers plan to spend the same or more than they did last year and 40% will have completed their back-to-school shopping before the school year begins. Median spend will range between $101-$150 per student and $201-$250 in total.

MOUNTAIN VIEW, Calif. — Coupons.com — a leading online printable, pure digital and mobile promotions coupons provider — has made some changes to its executive team.

The company has appointed Matthew J. Wisk as its CMO and Stephen F. Simpson as its VP of production operations.