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McDonald’s reports slightly higher domestic, global same-store sales in July
Oak Brook, Ill. – Despite declines in European and Asia-Pacific/Middle East/Africa (APMEA) same-store sales, positive domestic same-store sales performance in July resulted in a small global increase for McDonald’s Corporation. The fast-food giant reported 1.6% domestic same-store sales growth compared to July 2012 as well as 1.9% declines in both Europe and APMEA same-store sales, averaging out to a 0.7% global increase.
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Report: The five types of social back-to-school consumer
Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.
The five types of social back-to-school consumer are: