-
Leveraging In-Store Location-Based Services and Customer Engagement
By Bill Davis, Director, MB&G Consulting
For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.
-
Omnichannel re-invention widespread at retail
The retail industry is undergoing an unprecedented omnichannel transformation with an overwhelming majority of leading retailers aggressively reconfiguring supply chains to provide shoppers a seamless experience, according to a new study from Boston Retail Partners.
The omnichannel trend has been underway for many years now, but Boston Retail Partners indicates that more than 90% of retailers are pursuing omnichannel supply chain re-invention efforts the management consulting firm describes as “unified commerce.”