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Revionics and Nielsen integrate pricing data, technology
Roseville, Calif. – Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together Nielsen competitive market data with demand-based predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.