Data & Analytics

Fort Worth Texas – Hedge fund Standard General LP, RadioShack’s second-largest shareholder, is reportedly trying to negotiate a “rescue package” by obtaining debt and equity financing from outside investors. According Bloomberg, Standard General is also meeting with RadioShack management to create a plan that will let the retailer avoid filing for Chapter 11 bankruptcy.

By Nicole Chen, brand outreach associate and Michael Olmstead, director, Plug and Play Retail

In today’s day and age, technology pervades into every aspect of our lives. With an emphasis on the fast and easy, nearly all of our day-to-day transactions are now being condensed and expressed through technological gateways. With new trends appearing in the startup space and technology industry every day, it is often difficult to choose what is a good investment and what may turn out to be a dud.

New York -- Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.

The report, “Finding insight through data collection and linkage,” finds that while most organizations are looking to leverage data better to drive consumer insight, they are hindered by a lack of reliable and consolidated data sources.

Menlo Park, Calif. – Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app. With PoshMatch, each shopper is greeted with their own real-time storefront built from their personal fashion shopping network and their style preferences.

Boston - Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.” However, according to a recent back-to-school survey of 1,420 U.S. college students by college marketing agency Fluent, students said they are willing to make an exception to the low-spending rule and anticipate spending “more than they should” in select categories, specifically clothing, technology and dorm room accessories.

Following are key highlights from the survey:

Cambridge, Mass. – More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.

Columbus, Ohio -- DSW reported that its second quarter profit rose 1.8%, better than expected, with sales up across all its segments. Profit for the quarter ended Aug. 2 was $34.3 million, up from $33.7 million in the year-earlier period.
   
Sales rose 4.5% to $587.1 million. Same-store sales increased 0.8%. Both metrics surpassed Wall Street forecasts.
    

Houston - Luby’s, operator of the Luby’s and Fuddruckers casual dining brands, is expanding its use of the EyeQinsights system. The EyeQ solution learns about in-store shoppers and uses customer activity, demographics and preferences to enable retailers to instantly customize each shopper’s experience.