Data & Analytics

New York -- Holiday sales growth is looking up for the nation’s retailers, with much of the lift coming from pent-up demand, according to Moody’s Investors Service. The company’s holiday forecast is the 4.5% to 5.5% range, which is higher than the National Retail Federation’s forecast of 3.9% and the International Council of Shopping Centers’ forecast of 2.0%.

San Francisco – U.S. retailers are showing cautious optimism for the upcoming holiday shopping season. According to a survey of 77 U.S, retailers in July 2013 with annual revenue of less than $20 million to $5 billion by e-commerce technology provider Baynote, 38% of respondents project an 11 to 20% year-over-year increase in online sales, with 22% predicting an increase of 21% or more.

Mooresville, N.C. -- Lowe's has integrated Point Inside's StoreMode mobile shopper engagement platform into the free Lowe's mobile app to improve the in-store customer experience. Shoppers at all Lowe's locations can use the Product Locator capability to search for products and instantly see the items' locations on a detailed store map using Lowe's iOS and Android mobile apps or Lowe's mobile-optimized website.

Framingham, Mass. -- Staples officially launches Staples Connect, an offering that lets customers’ home or office technology interact and be controlled by a single app. With the touch of a button, in-store and online Nov. 27, Staples Connect lets customers shut down their office, turning off lights, lowering shades and locking doors, while at the same time turning on their lights and heat at home.

San Francisco – Seventy-three percent of consumers think that companies are paying more attention to generating sales across multiple channels than they are in delivering a seamless customer service experience across those same channels, according to a global survey of 7,000 consumers in seven countries. Meanwhile, when consumers can’t get an answer or fast response elsewhere, they are falling back to phone support as their primary contact method.

New York -- Fitch Ratings expects total U.S. retail sales growth in the 4% range in 2014, a modest increase over expected 2013 figures that reflects slight improvement in both the employment rate and real wages.

Fitch expects 2013 holiday sales to grow in the 3%-4% range, in line with The National Retail Federation forecasts that November and December sales will increase 3.9% year over year to $602 billion.

By Andrew Kokes, global VP, marketing & product management, Sitel

One of the most significant trends in customer engagement over the past several years is the rise of social media outside marketing and inside customer service. Social media is moving beyond contacts and interactions to a culture of community and collaboration for the most engaged and customer-centric companies.

Independent agency network Project: WorldWide and its shopper engagement agency, Shoptology, have named Ken Madden as head of digital at Shoptology. Madden will report directly to Shoptology CEO Charlie Anderson.

Fortified by growing e-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.

By the end of this year, eMarketer predicts, U.S. retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.

Lowe’s has integrated Point Inside's StoreMode mobile shopper engagement platform into its mobile app to improve the in-store customer experience, just in time for Black Friday and Cyber Monday.

Shoppers at all Lowe's locations will be able to use the Product Locator capability to search for products and instantly see where they are located on a detailed store map using Lowe's iOS and Android mobile apps or Lowe's mobile-optimized website.