Data & Analytics

Amazon is “piloting” holiday pop-up stores this holiday season, with two confirmed locations in San Francisco and Sacramento, along with what may or may not be a permanent space in Manhattan. While theoretically Amazon is going to let the pilots run their course, analyze the results, and then possibly move forward with a rollout of more permanent brick-and-mortar stores, most observers expect the pilot is the first step in an already determined strategy to build a physical presence.  

By Chris Donnelly, managing director for retail, Accenture Strategy   What do supermarkets have to gain from a price war? Judging from the battles that have been raging around the world of late, the answer is--nothing. Experience shows that they are truly a “race to the bottom”--aside from the consumer, the only possible winner is the lowest cost provider. Food retailers, however, have options for how to avoid getting drawn into a costly price war.   

By Les Berglass    The appointments of new chief executives of major brands always cause a stir, but Gap Inc.’s recent announcement that Art Peck would succeed Glenn Murphy hit Wall Street like a truck. Why? Because the investment community  wanted a more predictable, standing CEO—it likes stability. But the truth is, this is a positive and revolutionary change.   

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
 

A company called Artec Group has developed 3D software and hardware that creates a potential revenue opportunity for retailers by allowing users to create miniature replicas of themselves.

The company has introduced the Shapify Booth which is capable of creating a full scan of a person or object in 12 seconds and then producing a detailed 3D model called a “Shapie.”

New York -- Incidents of smartphone “showrooming”—seeing a product in a store, then buying it online from another retailer using a smartphone—dropped from 37% in the United States last year to 28% in 2014. But “webrooming,” in which consumers buy in a store after researching a purchase online using a smartphone, was reported by an even higher proportion of respondents, 41%.  Those are among the findings of GfK’s 2014 FutureBuy global study of shopping habits and preferences.  

Austin, Texas -- Almost half of Americans are likely to avoid shopping at stores that were affected by data breaches in the past year. According to a new CreditCards.com report, 45% of major credit and debit card holders say they would “definitely” or “probably not” shop at a retailer where consumers’ personal information (including credit and debit card data) was exposed.   

Fashion footwear brand Steve Madden cited a curious lack of significant fashion trends when it lowered its full year financial outlook after reporting a third quarter sales decline.

The company, which is known to be a trend-setting in the footwear world, said sales for the period ended Sept. 30 declined 0.7% to $392 million and indicated full year sales were likely to increase 1% to 2%.