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ECRM: Retail circular advertising trends, November 2013
ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.
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Walmart set Cyber Monday sales record too
There were more than 1 billion page views on Walmart.com from Thanksgiving through Cyber Monday, which the retailer said made for record sales.
Walmart said Cyber Monday 2013 was the biggest online sales day in its history and that the five-day period from Thanksgiving to Cyber Monday was the highest five-day stretch in online sales to date, but stopped short of disclosing actual sales results.
