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Commentary: Emergence of Omnichannel Marketing
By Tracy Sloger, DataSource The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many. -
NPD identifies holiday tech trends
With technology products at the top of many wish lists this Christmas, The NPD Group’s top analyst covering the product category weighed in with a dozen expectations for the holiday season.
“The tech industry faces even more intense pricing and promotion than last year’s holiday shopping season,” said Stephen Baker, vice president of industry analysis at NPD. “The challenge of surpassing the impressive start to last year’s holiday season will be addressed head-on by the market’s emphasis on competitive offerings.”
