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Thanksgiving sales not getting much love on social media
Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.
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Holiday pessimism proves infectious
Apprehension regarding shoppers’ willingness to spend during the shortened holiday season has reached the point where even retailers presumably well positioned to benefit from frugality are sounding alarms.
The most recent is Ross Stores vice chairman and CEO Michael Balmuth who shared his concerns about the fourth quarter even as the operator of 1,154 stores reported third quarter sales that were in line with expectations and profits that exceeded guidance due to margin expansion.